Fashion has always been an ambassador of the social and cultural changes of our time, and today it is more than ever aligned with the defense of the environment and engaged in a battle against pollution, climate change and deterioration of resources whose devastating effects are becoming more and more so evident that they can no longer be ignored as it has been done for too long.
Fashion is a sector which in recent years has distinguished itself more than others for the determination and commitment made in order to achieve eco-friendly standards: the sustainability of production processes has become the primary goal of a large number of brands together with the achievement of green certifications, whose urgency is felt in a widespread and growing way.
At the same time, the interest of consumers in ethical and sustainable fashion has significantly increased also thanks to the commitment of various celebrities, who have decided to publicly expose themselves as an exceptional testimonial in favor of the eco-fashion cause. The fashion research platform Lyst reported a 47% increase in eco-sustainable garments in global searches, while according to a recent study by the consultancy firm Mc Kinsey, ecology applied to the world of fashion is destined to be one of ten main trends of the future.
The use of innovative materials
The use and research of innovative materials that involve the use of raw materials from organic crops, natural fibers and untreated colors, and therefore with little impact, are becoming increasingly important in the context of green policies to reduce the impact on the environment, as well as on processing, plants and waste disposal.
In addition to cotton and linen, made ecological by processes carried out with eco-sustainable criteria, natural fibers obtained from the processing of bamboo, hemp and corn are increasingly widespread, while new materials deriving from vegetable waste such as oranges, pineapples and mushrooms are emerging. Ecological fibers that have nothing to envy to the finest fabrics in terms of shine and softness and that can be used not only for clothing, but also for accessories: in addition to sweaters, dresses and sportswear garments, there is an increasing demand for eco-bags, vegan shoes and ecological shoppers.
One of the advantages of sustainable fashion is also that of enhancing handmade and craftsmanship, allowing some local realities to creatively combine their traditions with the most advanced technologies, creating small sustainable and cruelty free collections thus carving out, albeit laboriously, a respectable slice of the market.
Packaging and best practices
With a view to respecting environmental sustainability, in addition to clothing and accessories, a decisive role is played by packaging: from the point of view of pollution, the packaging is in fact potentially much more harmful than the product, especially because of its disposable attitude. An appropriate choice of materials and correct use of the packaging made through the use of ecological bags, in the form of fabric bags or recycled bags, allows to extend the life of the pack through easy reuse without compromising its aesthetics and functionality, as well as to communicate the company’s “environmental orientation” in an immediate and effective way.
However, each of us can contribute to making fashion more ethical and sustainable by adopting a more ecological lifestyle, carefully making small daily gestures aimed at protecting the environment and engaging in information and awareness initiatives that can also convince others to operate in this direction.